Saturday, June 10, 2006

Branding Pakistan

Recently I came across a group of Pakistanis who have personally taken the mission of improving Pakistan's image in Western Media. The group is called Association of Pakistani Professionals (AOPP) and considers itself as "an independent group working to ensure the dissemination of accurate information regarding U.S.-Pakistan relations." The group has a simple one-point agenda of depicting a broader and clearner image of Pakistan and porject the true picture, usually ignored by mainstream media. They intend to accomplish this taks by "helping Americans develop a deeper understanding of Pakistan and the South Asian region in general." With more than 550 Pakistani professionals under their umberall, the group is poised to achieve its goals.

Usually its quite common to see a number of people who come together once in a while for a cup of coffee or simple networking, however AOPP seems a par above such organizations. They recently held a very successful event, Branding Pakistan, in order to address the serious problem of negative publicity that Pakistan has been receiving in the Western Print and TV media. Pakistan indeed needs an image makeover. Its not something that the government can carry about on its own but it also requires a personal effort on our part. Especially for the Pakistanis living abroad in Canada, USA, Europe, Middle East, etc we all need to do our part and project the positivity we have to offer. Its true that there are many negative elements working against Pakistan, however, we need to bring the few positive ones and project ourselves.

The event received a good amount of attention from the Print Media. You can access the articles written about this event at this link for more details on the discussions that were carried out during the event.

And for the readers who intend to contribute towards the AOPP's goals, please do contact them. Their website, has all the details. The group is also an excellent networking opportunity for journalists, writers and columnists who can meet other professionals in that capacity. However, you can also contact me incase you need more details on accessing AOPP.

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At 6/15/2006 12:57 AM,

I believe this is a wonderful initiative and should certainly be copied by other countries, not only in the US, but also in other countris missunderstanding the current issues and facts. 

Posted by Alina Popescu


At 6/16/2006 1:59 AM,

I agree with Alina. This sounds like a great opportunity to build awareness. 

Posted by DCS


At 6/17/2006 4:52 AM,

Ofcourse, its not a global thing. If they wanna go global, they should get intouch with moi!  

Posted by Maryam


At 6/21/2006 11:55 PM,

Interesting. If Pakistan and India could sort out their border issues, I think there would be a lot of positive press. I don't read negative things about Pakistan other than the allegations that Bin Laden is hiding there (true or not...).  

Posted by Ashley


At 8/14/2006 10:35 PM,

its about time that someone started doing this 

Posted by Nabeel




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